Company Registration No.
The Marketing Message: What is your marketing message for the healthcare sector and how is this communicated?
Proposition to Healthcare Advocates: What role can Healthcare Advocates (e.g. TrustTECH) play in success of your
company in terms of revenue generation, both from sellto and sellthrough strategy, where applicable, and why should
they help you achieve success?
Your Solution: How are you resolving the problem or customer pain identified above, how different or unique is this from
existing solutions within the healthcare sector, and how would you achieve sustainable competitive advantage over time?
Compelling Selling Proposition (CSP): Explain why your customers (or potential customers) buy from you instead from
your competition, and identify your three key customers (or three ideal customers)?
The Problem/Customer Pain: What is the problem or customer pain your company resolves within the healthcare sector?