“The Importance Of Congruence In Business”
by Jon Daniels -‐ www.salesboss.biz
At this time of year, making new years resolutions is normal for many people,
including business owners. This year, however, this trend has somewhat annoyed
Many business owners are making resolutions on how to improve their business
performances, no problem there. At the same time they are also telling the world
that business is not good at the moment, again it is good to admit where things are
What does alarm me however is that these businesses that are suffering from a lack
of clients and cash flow are business coaches or so-‐called marketing experts.
If you are selling a service promising more leads or customers then you need to be
walking your own talk.
It is not right to sit and admit to struggling to pay the mortgage and have no new
clients yet at same time claim expert status, giving out advice to other business
owners on what they should be doing when it clearly is not working for them in the
Where is the value in the offer from a business that cannot practice what it teaches?
This is just so incongruent to me and from a sales perspective completely turns me
off from working with that particular business.
It reminds me of an experience when I first qualified as a life coach and believed I
was capable of coaching anyone. I felt I could be a jack-‐of-‐all-‐trades and sell to
everyone and anyone.
It was this approach, however, that led to my first business being an epic failure.
You see, I am overweight yet I was trying to sell weight loss programs.
Who on earth was ever going to buy a weight-‐loss coaching program from a fat life
coach? It was massively incongruent, as not only was I not following my own advice
on how to lose weight; I was also disrespecting the coaching industry.
And this wasn't my first experience of incongruence in my career.
The reason I had gone down the self-‐employed route was I had lost interest in my
corporate career. The values expected of me for the company I worked were no
longer aligned to the values and purpose that had matured in me as I had developed
in the career.
I spent 18 months reconnecting with myself, really living the congruent lifestyle.
During this time I met my now wife and engaged in a long and happy relationship.
At the same time I started my new business, again as a coach, but this time in a
market when I was passionate and had a lot of experience. That was working in
In my corporate career I had closed over £300m of deals. I had developed high
performing sales teams, taking nervous new starters with a fear of selling and
turning them in to commission earning machines. And I did both of these things
consistently to an award-‐winning level.
So am I congruent at coaching people on selling skills?
Absolutely. I know full where the value I can add to any business owner or
entrepreneur to help them close more deals and get more clients.
I walk my own talk. I can share my unique experiences and war stories with my
clients. I know how to sell. I know how to help other people to sell more. I am not
sitting here stressing about where my next client is going to come from or how to
pay the bills next month.
This is why congruence is so important in business.
Any business owner or entrepreneur, including you, can improve their selling skills
and OBLITERATE your fear of selling forever.
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About The Author
Jon Daniels Jr has gone from bar work, to telesales to selling multi-‐million pound
corporate deals in face-‐to-‐face negotiations. He helps business owners and
entrepreneurs to OBLITERATE their fear of selling. Find out how you can use the
exact selling skills he uses to close deals by visiting http://www.salesboss.biz
Congruence in business, incongruence in business, life coach, corporate career,
business owner, entrepreneur
Jon Daniels Jr helps business owners and entrepreneurs to OBLITERATE their fear of
selling. Having started his career in a cocktail bar selling expensive £18 per shot
Hennessy Paradis cognac, he moved on to an impressive career in both telesales and
face to face selling with the UK commercial energy industry winning awards from
business leaders such as Sir Roy Gardener. His current career sales value totals over
£300m in revenue…and it is still growing.
Currently Jon is working with business owners and entrepreneurs to help them to
get more clients and make more cash using this trademark Sales Boss Method. Visit
his site for more details.