Identifying and Connecting with Influencers by Brian Solis

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Added by BrianSolis, 5 years ago

Location: San Francisco
In order to effectively engage today, we need to first identify the people of significance and determine our role within the various ecosystems of value. You’ll quickly observe that in the [lack of] attention economy, relations and recognition, and not necessarily relationships, serve as the primary currency of Public Relations, Customer Service, and Marketing Communications.


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