Engage with Customers using QR Code Generator
It’s projected that within two years, more people will access the internet via mobile than a
computer. Now is the time for businesses to optimize their web presence for mobile
applications. One of the fastest growing areas of mobile-related web is the use of quick
response (QR) codes. Therefore, it’s valuable to incorporate a QR generator into your
QR codes are 2-dimensional barcodes which can contain any kind of digital data and can
be read by a smartphone scanner much faster than traditional, 1-dimensional barcodes.
They were originally developed to track vehicles during the manufacturing process, but
the ability to store larger amounts of data led to a rapid spread to other uses in many
With the exponential growth of smartphone use in recent years, the potential of QR codes
as a marketing tool became evident. The possibilities are just about limitless. They can be
used as coupons, for event ticketing, for realty listings, or on book jackets to link directly
to the author’s website, to name just a few. QR codes can be used in printed matter to
give potential customers direct access to your website. This immediacy is a great tool,
because you aren’t dependant on your potential customer getting around to, or even
remembering to visit your site. The code should point to the most relevant page of your
site, not just to the home page…and more importantly, a mobile-friendly web page.
The QR code generator creates the image from the target data and the type of service –
website, email, telephone, or sms. There is no licensing fee or other charge that must be
paid to the patent holder of the technology. Standardization is being pursued, with the
Open Mobile Alliance and Google leading the way. Codes are static, so each destination
(web page, email address, or other target) needs to have its own created by a QR code
QR codes are originally generated as black and white pixelated image. However, they
don’t need to be used in that form in order to work. This is because there’s a 30 percent
tolerance in readability, so as long as the key elements are captured, errors won’t be
encountered. They can be created from objects and photographed, by using illustration
techniques and colors, and can incorporate elements such as logos and mascots.
Creative and distinctive QR codes stand out, attracting attention and making people more
likely to want to scan through. They’re more memorable, too, and will get people talking.
This approach is highly effective as a marketing strategy.
You can use the QR code to track where your customers are coming from. This
functionality isn’t automatically included by the QR Code Generator, but can be
developed separately. It’s worthwhile, because it gives you the opportunity to evaluate
how effective your QR marketing really is. You can then adjust accordingly.
As a part of your strategic marketing plan, using a QR code generator is becoming
essential to engage smartphone users. Users like the interactivity, and it will make you
and your product more memorable. In addition, you’ll gain more customers because they
can get to your site right away. QR Codes also provide a way to add visual appeal and a
distinctive character to your branding.
For more information, please contact Wasp Mobile at 1(800) 516 3591, email
firstname.lastname@example.org or visit http://www.waspmobile.com for details on a FREE
CONSULTATION regarding your QR Code deployment.
Wasp Mobile LLC:
6421 Congress Ave.
Boca Raton, FL 33487
Phone: 1(800) 516 3591