SILVERPOP ENGAGE B2B Bringing marketing and sales into alignment

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Added by Silverpop, 4 years ago

Location: TBA
For many reasons, marketers struggle to justify expenditures and prove return on investments: Data isn’t easily accessible, a multitude of
programs complicate the ability to tie results to specific campaigns, and measurement is often a time-consuming manual process.
Silverpop’s Engage B2B solution has identified this frustrating cycle and has created fully integrated lead-to-sale reporting.
Marketers now have true financial metrics at their fingertips to assist in planning more effective marketing strategies.
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