Executive Director of Policy and Planning
Executive Management Board
Chief Executive Officer
Payband, role profile & job family ED1, Role Profile 6, Professional and Development Job
Date produced or updated
22 September 2008
A one sentence summary which describes why this job exists and its primary contribution to the
A member of the Executive Management Board (EMB) that significantly contributes to the strategic
direction of the Agency, provides leadership within NWDA and with partners and stakeholders and
manages multiple functional areas.
Organisation chart showing the reporting relationships relevant to the role, i.e. manager, peers and
Principal Accountabilities & Performance Measures
The main areas of responsibility and accountability of the role undertaken in priority order. Where the
role has specific areas of accountability and sign-off (e.g. staffing, budget and decision making) this is
clearly stated. Also list the performance measures per accountability, i.e. the outputs of the job which
will indicate success/ how the job impacts and contributes to the business of the NWDA.
1. Member of the EMB, contributing significantly
and collectively to the strategic direction of
the Agency, including championing areas of
Policy and Performance work to the Board to
1. Contributes significantly to the strategic
direction of the Agency and EMB meetings,
successfully manages Board relationships
and Sub Groups, ensures effective strategic
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Executive Director of
Executive Director of
Policy & Performance
Executive Director of
Director of Planning,
Transport & Housing
Head of Strategy,
Performance & Research
Head of European
Head of Policy
Head of Equality
Head of Corporate
ensure effective strategic decision making.
Director/ Board member of subsidiary and
partner organisations as directed.
decision making. Fulfils role as Director/
Board member of subsidiary and partner
2. Provides innovative and strategic leadership
internal and external to the Agency across the
remit of Policy and Performance to ensure
achievement of Agency goals and objectives,
compliant with Agency policies and mitigating
2. Sets a compelling vision for Policy and
Performance which impacts both internally
and externally, ensures achievement of
Agency goals and objectives (Corporate Plan,
SIP etc), upholds compliance with Agency
policies and takes appropriate action to
3. Develops and agrees operational plans to
deliver the Agency’s work and anticipated
outcomes and budget spend across the
following functions: Planning Transport and
Housing, Policy and Partnerships, Strategy
Performance and Research, European Policy,
Equality and Diversity, and Corporate
3. Operational plans developed and delivered for
each functional area in time and to be collated
into the Corporate Plan and cascaded to
individual PPMs and PDPs at the start of the
performance year. Functional operational
plans delivered on time and achieving
4. Manages, monitors and drives the
implementation of major policies and projects
to budget contributing to Agency strategy in
allocated functional areas (as specified in 3.
above) and collectively across all Agency
4. Major policies and projects successfully
developed, delivered and evaluated within
budget across their functional areas.
5. Manages the performance of staff in allocated
functional areas (as specified in 3. above) to
enhance their contribution to the achievement
of Agency strategy and functional operational
5. Manages the performance and contribution of
staff in their functional areas to achieve
operational plans, ensuring staff
understanding and receiving positive
feedback. Functional staff developed to be
able to deliver their roles, with clear PPMs in
6. Acts as a credible Ambassador for the NWDA
on a regional and national platform to
enhance and improve the understanding of
and commitment to the work of the Agency,
and specifically in relation to the functional
areas of Policy and Performance as specified
in 3. above.
6. Successfully builds, manages and influences
relationships on a regional and national level
with key stakeholders, representing the
7. Fulfil the EMB sub-regional engagement for
7. Successfully build, manages and influences
allocated sub-regional agenda with key
8. Leverage ERDF programme and funding
opportunities to support the delivery of the
Agency’s strategy and Regional Economic
8. Successfully contributes to the delivery of the
Agency’s Corporate Plan, SIP and delivery of
Scale, scope and complexity of the role, i.e. how many functional areas, staff and budget does this role
directly or indirectly influence.
The Agency is accountable for the following resources:
Annual financial allocation of £574.2 million (£464.5 million + £109.7 million ERDF)
The ED of Policy and Performance is accountable for the following resources:
Annual financial allocation of approximately £13.8 million
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List of the jobs and areas with which the post interacts, showing internal and external relationships and
the purpose of the interaction.
Build and manage strong working
relationships with the Chief Executive, other
Executive Directors/ Directors and the Senior
Management Team to deliver Agency strategy.
Build strong relationships with NWDA Board
members and manage Sub Group agendas.
Build and manage strong working relationships
with key partners and stakeholders and
contacts to deliver Agency strategy including
Government Ministers, Select Committees,
BERR, HM Treasury, DIUS, DCLG,
Government Office, other RDAs and strategic
Overall responsibility for NWDAs strategic
partnerships with Local Authorities, Sub
Regional Partners, Urban Regeneration
Companies and Economic Development
Companies to ensure support for Agency
Specific Minimum Requirements for the Job
List of the experience (in terms of knowledge and technical skills) and educational qualifications
needed for the job.
Extensive demonstrable professional experience in policy and development and implementation
process in the UK, including the planning system.
Fully qualified professional with current membership of a relevant professional body
Demonstrable experience of the strategic leadership of professional staff
Demonstrable experience of leading the development of significant strategies and plans
Demonstrable experience of building organisational capacity and performance
Demonstrable knowledge and understanding of working with RDAs and preferably Whitehall.
Demonstrable track record of successfully engaging with partners and building instant credibility in
the private, public and community sectors
Demonstrates strong and effective communication, influencing and presentation skills to have
presence and personal impact across a range of platforms and different stakeholders.
List of the mandatory development and training required by the job holder to be fully competent.
NWDA Induction Programme
Leadership Programme (once developed)
People Management Practices training
Project toolkit overview
Aptos Budget Holder
Internal Project Development process
Equality & Diversity Masterclass
Market Failure Masterclass
Introduction to State Aid/ Grant Funding Agreements
The behaviours, attitudes and people skills required by the job to develop good working relationships
and technical capabilities.
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Building and Managing Relationships D
Builds effective relationships with all stakeholders
o Able to build effective relationships with all partners and stakeholders
o Able to build and sustain effective working relationships with individuals who have conflicting
o Popular with all partners and clients
Able to explain complex issues to all audiences in a way that enthuses
o Able to use complex media
o Engages all audiences when communicating
o Able to explain any issue effectively and compellingly
Effective Influencing C
Transfers ownership and gains commitment
o Uses an excellent understanding of people to identify what will appeal to them.
o Leads an audience to a decision or sale without them noticing.
o Presents a compelling argument for a proposal or proposition.
o Uses experts or third parties to influence others.
o Builds relationships with key players for the purpose of gaining support.
Engenders Trust C
Promotes integrity in the NWDA
o Confronts unethical actions in others even when difficult
o Openly communicates all own intentions including self interest elements
o Gives feedback to others where their actions are not in line with NWDA values
o Provides a role model that demonstrates values and standards
o Aware of differences between self interest and interest of NWDA and even when these are in
conflict acts to protect the interest of NWDA
Sets a compelling vision
o Able to create a strategic vision for an area of work
o Visions and plans are persuasive, understood and staff relate to their role within them
o Visions and plans are aliened with the NWDA’s mission and other requirements
Planning and Organisation C
Anticipates the future
o Works alongside others to plan, re-plan and re-consider when necessary.
o Ensures that the right project management systems and processes are in place.
o Develops contingencies to cope with the unforeseen.
Thinking and Acting Ahead D
Able to create and shape opportunities for success
o Able to influence the prevailing context to create opportunities for development
o Proactively influences partners and others towards creating opportunities fro success
o Contributes to collective planning groups that are strategically shaping the region
Selection and Assessment
How the NWDA will recruit the best person for this job.
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