The Agency’s first Marketing Strategy was published in 2004 and covered the period up to March 2007. This new revised strategy builds on the progress of the Agency and the region in that time and sets out the Agency’s marketing and communications strategy.

Effective marketing and communications are crucial to the Agency because they directly enhance the Agency’s reputation amongst partners, stakeholders and customers. As well as enhancing the Agency’s reputation, the Marketing & Communications Department also protects it and works closely with the Chief Executive and Board to ensure messages are coherent and appropriate across the organisation. It is important that the principles of effective marketing are applied to all Agency projects to maximise their individual impacts and collectively their role in delivering the revised RES. The strategy recognises the significant changes that have taken place since 2004.