Added by DocChamp, 15 weeks ago

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These guidelines have been designed to help you apply the Cabinet Office visual identity easily and consistently. The identity reflects the purpose and aims of the Cabinet Office as a modern, efficient organisation at the heart of government. It is designed to produce attractive materials that conform to our department’s key corporate communication principles.
• Clear
• Positive
• Modern
• Professional
• Authoritative

The identity comprises a number of core elements.
• Cabinet Office logotype
• Cabinet Office Royal Coat of Arms
• Typography
• Colour palette
• Helix graphic