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Marketing
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Name:
Marketing
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Chanaka.j
Mission Statement:
A special interest group to discuss Marketing related issues - both theoretical and practical.
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Consumers online: intentions, orientations and segmentation
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Chanaka.j
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Outcomes of service encounter quality in a business-to-business context
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Chanaka.j
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A commentary on social and experiential (e-)retailing and (e-)shopping deserts
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Chanaka.j
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146
A commentary on social and experiential (e-)retailing and (e-)shopping deserts
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Chanaka.j
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172
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On-line marketing spend - web 1.0 vs web 2.0
ManojRanaweera
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12/12/2007 - 17:04