Benefits to document authors and publishers:

• Gather feedback as you have never done before.
• Run a marketing campaign as your product or service is launched and it goes through maturity.
• Sell your original documents, e.g. analyst report.
• Reach larger readership through active promotion.
• Embed documents in your corporate blogs for in depth conversation.
• Participate in Special Interest Groups with your documents at the centre of conversation.
• See how your documents are performing.
• Find documents from peers and increase your competitive analysis.
• Use feedback to improve your products and services.
• Seek evaluation of products and services.