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Orange, Universal Music and Channel 4 join forces to deliver free music and more for the massesLondon, July 29, 2009 · Orange, 4Music and Universal Music launch first Pay As You Go free music service · Monkey lets people create, listen to and share playlists on the web and on any mobile · Customers will have access to hundreds of thousands of songs, free competitions, news, gossip and exclusive access to artists content · Monkey customers get access to the music service plus a minimum of 300 free texts each month when they top up Orange today unveils Orange ‘Monkey’, the first Pay As You Go package for the UK market that offers free music to customers when they top up their mobile. Working together, Universal Music, Channel 4 and Orange have developed an innovative pay as you go package that gives customers free and easy access to hundreds of thousands of songs (plus free texts) streamed through any mobile handset and online at www.orange.co.uk/monkey. Aimed primarily at the youth market, Monkey has been created with 16-24 year olds in mind tapping into the elements of teen and ‘twenty somethings’ lifestyle choices. As well as free music, Monkey offers customers free texts, allows for playlists to be shared on social networks, and it delivers great offers from relevant brands direct to their mobile. The free music element of the package fulfils an untapped market that is looking for a low cost, easy access music service without users having to worry about download costs or the functionality of their handset. The dedicated Monkey website aims to create a community where customers can broadcast their individual playlists online and share them with their friends.