http://www.edocr.com/tags/software-startups Latest 25 items en http://www.edocr.com/doc/501/start-software-company-how-avoid-becoming-road-kill <p>Most new businesses have to overcome huge difficulties in establishing themselves in the market place. If you intend to set up a software business you will probably face more problems than most. You will be asking to replace a trusted way of processing data and your new technology will be regarded as suspect. Just competing on price, even if you can, does not work. My view is that to compete as a start-up you should follow the now famous “crossing the chasm” model. I personally reckon there are three main stages all based on differentiation then superiority.</p> <div class="og_rss_groups"><span class="first last og_links"><a href="/group/northern-startup-2-0-community" class="og_links">Northern StartUp 2.0 Community</a></span> </div><p><a href="http://www.edocr.com/doc/501/start-software-company-how-avoid-becoming-road-kill">read more</a></p> http://www.edocr.com/doc/501/start-software-company-how-avoid-becoming-road-kill#comments Northern StartUp 2.0 Community business crossing the chasm Entrepreneurship NS20 sales software startups StartUps tecmentor Tue, 05 Feb 2008 15:41:30 +0000 Tecmentor 1959 at http://www.edocr.com