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 <description>&lt;p&gt;To provide students with an understanding of marketing and its application in the international hotel and tourism industry, and the ways in which marketing strategies and approaches can be used to optimise product penetration.&lt;/p&gt;
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 <category domain="http://www.edocr.com/tags/cthcm">CTHCM</category>
 <category domain="http://www.edocr.com/tags/hotel-and-tourism-industry">hotel and tourism industry</category>
 <category domain="http://www.edocr.com/tags/marketing">marketing</category>
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 <category domain="http://www.edocr.com/tags/swot-analysis">SWOT Analysis</category>
 <pubDate>Tue, 12 Feb 2008 21:36:09 +0000</pubDate>
 <dc:creator>Ramil</dc:creator>
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