Below is a list of tips to improve your document being found through search engines, third party sites such as social networks and on edocr.com

Increasing the visibility of your documents

1. Document Title: Ensure document title is more than two words, descriptive enough to justify content, and without hypens or underscores (SEO)
2. Twitter: Set your twitter details for auto-tweeting (distribution)
3. Source URL: Edit document pages to add your source URL (distribution)
4. Duplicates: Remove any duplicate documents to improve indexing by search engines (SEO)
5. Tags: Add all relevant keywords as tags to improve being found on edocr.com (distribution)
6. Category: Select the most appropriate document category. Request new categories to suit your needs (distribution)
7. Bookmark: Bookmark to as many social networks as possible, and request your colleagues and friends to do the same (distribution)
8. Email this: Send document link to relevant colleagues and friends by adding their email addresses. Upgrade to edocr Essential to email to large lists (distribution)
9. Rate: Rate your own documents and request your colleagues and friends to do the same.

Marketing campaigns

1. Select document from your document inventory on edocr.com for inclusion in your latest marketing campaign.
2. Bookmark the document to many third party websites as possible. Key ones to consider: Twitter, Facebook, LinkedIn, Digg, Delicious and Stumble Upon.
3. Distribute to large email lists. Upgrade to edocr Essential to remove limitations.
4. Add document link to suitable websites, forums, newsletters, blogs, etc
5. Embed thumbnail (and flash document where feasible) on suitable websites, forums, newsletters, blogs, etc
6. Ensure the document is well rated, tagged and commented.
7. Request your colleagues and friends to repeat items 2 to 6 to increase visibility of your document.

Increasing the visibility of your organisation

1. Ensure your company has a profile on edocr.com business directory. If not, upgrade your account to edocr Essential or above and request setting up of your company profile.
2. List your company against all applicable business categories. Request new categories to suit your needs.
3. Ensure all your company details are up to date.
4. Embed the latest applicable video
5. Select the best RSS feed to inform latest news related to your company.
6. Create and add suitable employee accounts and delegate responsibility for uploading documents. Hint: Minimum a person from each group or division.
7. Ensure employee profiles are complete and up to date.
8. Promote selected documents to top of the profile page. Ensure good rotation of your documents.
9. Remember, we work best with the long tail. Do not remove old documents unless they have a negative impact on your business. Old documents may still be relevant to those who have purchased your products, especially from operating and maintenance view point.

Conducting competitor analysis

1. Decide which companies you plan to monitor
2. Visit their company profile and browse through their document inventory
3. Select the latest documents to monitor new product or service launches, new customers won or review their white papers
4. Download relevant documents for off line review or use full screen to review on line
5. Review the basic statistics on document performances.
6. Select the relevant RSS feeds and add them to your RSS reader
7. Consider responding to your competition by uploading documents with improved offerings.
8. Setup and run a marketing campaign through edocr.com

Generate additional revenues from your clients

1. Effectiveness to deliver value depends on the care organisations take in uploading and initiating the distribution of documents on edocr.com
2. Most organisations do not have the expertise or the time to maximum value from edocr.com, e.g. ineffective document titles and missing source urls
3. Opportunity exist for marketing organisations to bundle edocr.com as an additional service to their customers.

Portfolio Management

1. For each of your customer, set up a company profile on edocr.com with number of user/employee accounts.
2. Manage the user/employee accounts by uploading documents only related to that user, e.g. products and services sold by a particular department or division. Each account must have its unique email address. All documents uploaded will be displayed fully categorised against the company profile
3. Add these user/employee accounts also to your own company profile, so that potential customers could review your portfolio.

Outsource management of your organisational accounts to us or our partners

1. We are happy to operate your account on your behalf if you are fully stretched for resources.
2. Agree with us the number of marketing campaigns you would like us to run per month as well as maximum number of new documents you would like us to upload, describe, tag and categorise per month

Demand fully customisable white label edocr.com

1. It will only display documents originated from your employees.
2. Fully categorised to suit your operation
3. Fully branded to look and feel as part of your organisation's website
4. Sitting alongside your website, providing the resource base
5. For external as well as internal collaboration
6. With analytics and leads capture
7. Integrate with your customer relationship management system (CRM)
8. Integrate with your document or content management systems (DMS/ECM)