About Me:
Chanaka Jayawardhena is Lecturer in Marketing at Loughborough University Business School, Loughborough. He holds a PhD from Leicester Business School, a MPhil from Cambridge University, and a BSc from the University of Moratuwa in Sri Lanka. Previously, he was a Junior Research Fellow at Leicester Business School and a Lecturer in Building Economics at the Moratuwa University.
Dr. Jayawardhena’s current research focuses on the interactions among service providers and customer characteristics that determine customer behaviour in both traditional and online environments. He has won numerous research awards including two Best Paper Awards at the Academy of Marketing Conference in 2003 and 2004. He was also a Cambridge Commonwealth Scholar. Previous publications have appeared in the Industrial Marketing Management, Journal of Marketing Management, Journal of General Management, Journal of Internet Research, European Business Review, among others.