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heather24
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United Kingdom
Web Strategist
 
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Recent Activities
Heather Wills Uploaded a new document - November 4, 2009
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Learn how TRUSTe keeps you in compliance with continual online privacy issue monitoring and out Watchdog Dispute Resolution program.

Views: 211  
Heather Wills Uploaded a new document - October 23, 2009
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An outline of the advantages of certifying your downloadable software.

Views: 155  
Heather Wills Uploaded a new document - October 12, 2009
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Monster, the leading global online careers property, wanted to stay at the forefront of privacy regulations internationally. By joining both the TRUSTe Web Privacy Seal and EU Safe Harbor Program, Monster is able to exceed industry standards and stay informed of the evolving international privacy arena.

Views: 251  
Heather Wills Uploaded a new document - October 12, 2009
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Find out what public opinion about the use of biometric data means for your online business.

Views: 256  
Heather Wills Uploaded a new document - October 8, 2009
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How do organizations provide follow up procedures for verifying that the attestations and assertions they make about their safe harbor privacy practices are true and those privacy practices have been implemented as represented and in accordance with the Safe Harbor Principles?

Views: 337  
Heather Wills Uploaded a new document - October 6, 2009
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Explore online consumer attitudes and behaviors about website registration, how organizations treat personal information, and their own online activities.

Views: 155  
Heather Wills Uploaded a new document - October 5, 2009
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Monster, the leading global online careers property, wanted to stay at the forefront of privacy regulations internationally. By joining both the TRUSTe Web Privacy Seal and EU Safe Harbor Program, Monster is able to exceed industry standards and stay informed of the evolving international privacy arena.

Views: 218  
Heather Wills Uploaded a new document - September 25, 2009
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Online shoppers will continue to be able to buy without worry this holiday season, thanks to a new announcement today by TRUSTe

Views: 223  
Heather Wills Uploaded a new document - September 25, 2009
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Top ways companies can use online testing and privacy seals to improve privacy practices and increase sales

Views: 201  
Heather Wills Uploaded a new document - September 22, 2009
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Get a checklist on how to prevent criminal online attacks on consumer and employee data.

Views: 215  
Heather Wills Uploaded a new document - September 14, 2009
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New Privacy Services help Small Businesses Enhance Customer Trust and Boost Sales

Views: 180  
Heather Wills Uploaded a new document - September 11, 2009
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Learn how TRUSTe keeps you in compliance with continual online privacy issue monitoring and out Watchdog Dispute Resolution program

Leads: 1  Views: 361  
Heather Wills Uploaded a new document - September 10, 2009
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One route to credibility is to join a privacy seal organization and display a symbol on your Web site that denotes good stewardship of your customers’ data.

Views: 161  
Heather Wills Uploaded a new document - September 4, 2009
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PrescriptionDrug-Info.com (The People’s Medicine Community), today announced that its Web site has been certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe’s consumer dispute resolution process.

Views: 170  
Heather Wills Uploaded a new document - August 31, 2009
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n order to see what led consumers to complete auto refinance loan applications, financial services company eLOAN tested the location and visibility of the TRUSTe Web Privacy Seal on pages that either collected site-visitor information or "sold" the brand. The seal provided a 3-5% bump in application conversions and increased annual revenue derived from the applications by an estimated $1 million.

Views: 443  
Heather Wills Uploaded a new document - August 25, 2009
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Consumers are getting more and more concerned about how businesses use and share their personal data. Firms should build consumers' trust and gain their future business by posting a consumer-friendly privacy policy and living up to their promises. TRUSTe and BBBOnLine (offered by the Council of Better Business Bureau) are the big names in the business, but there are many other lower-priced options. Currently, brand recognition and price are the major points of differentiation among privacy seals, but rising consumer pressure and legislative action will create opportunity for change.

Views: 210  
Heather Wills Uploaded a new document - August 21, 2009
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Phishing is the criminal act of posing as a legitimate business via digital communications to extract information such as social security numbers, credit card numbers and banking account numbers. Businesses absorb more than 90 percent of phishing attack costs as consumers lose faith in Internet-based communication. TRUSTe, the leading online privacy organization, and Ernst & Young, a global leader in professional services, provide guidelines and examples to help businesses maintain safer, reassuring digital communications with customers to minimize the risks associated with phishing attacks.

Leads: 1  Views: 605  
Heather Wills Uploaded a new document - August 18, 2009
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Because employment background-screening company Jungle Source depends on long-term trusted relationships with its customers, it engaged with TRUSTe early on as part of its initial Web site design

Views: 288  
Heather Wills Uploaded a new document - August 13, 2009
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Learn what your customers think about having their behavior tracked online and behavioral advertising delivered to them.

Views: 391  
Heather Wills Uploaded a new document - August 12, 2009
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Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. The TRUSTe seal lifted engagement by 2% on the homepage and order value by 22%.

Views: 255  
 
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