Learn how TRUSTe keeps you in compliance with continual online privacy issue monitoring and out Watchdog Dispute Resolution program.

An outline of the advantages of certifying your downloadable software.

Monster, the leading global online careers property, wanted to stay at the forefront of privacy regulations internationally. By joining both the TRUSTe Web Privacy Seal and EU Safe Harbor Program, Monster is able to exceed industry standards and stay informed of the evolving international privacy arena.

Find out what public opinion about the use of biometric data means for your online business.

How do organizations provide follow up procedures for verifying that the attestations and assertions they make about their safe harbor privacy practices are true and those privacy practices have been implemented as represented and in accordance with the Safe Harbor Principles?

Explore online consumer attitudes and behaviors about website registration, how organizations treat personal information, and their own online activities.

Monster, the leading global online careers property, wanted to stay at the forefront of privacy regulations internationally. By joining both the TRUSTe Web Privacy Seal and EU Safe Harbor Program, Monster is able to exceed industry standards and stay informed of the evolving international privacy arena.

Online shoppers will continue to be able to buy without worry this holiday season, thanks to a new announcement today by TRUSTe

Top ways companies can use online testing and privacy seals to improve privacy practices and increase sales

Get a checklist on how to prevent criminal online attacks on consumer and employee data.

New Privacy Services help Small Businesses Enhance Customer Trust and Boost Sales

Learn how TRUSTe keeps you in compliance with continual online privacy issue monitoring and out Watchdog Dispute Resolution program

One route to credibility is to join a privacy seal organization and display a symbol on your Web site that denotes good stewardship of your customers’ data.

PrescriptionDrug-Info.com (The People’s Medicine Community), today announced that its Web site has been certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the rigorous TRUSTe certification process and agree to comply with ongoing oversight and TRUSTe’s consumer dispute resolution process.

n order to see what led consumers to complete auto refinance loan applications, financial services company eLOAN tested the location and visibility of the TRUSTe Web Privacy Seal on pages that either collected site-visitor information or "sold" the brand. The seal provided a 3-5% bump in application conversions and increased annual revenue derived from the applications by an estimated $1 million.

Consumers are getting more and more concerned about how businesses use and share their personal data. Firms should build consumers' trust and gain their future business by posting a consumer-friendly privacy policy and living up to their promises. TRUSTe and BBBOnLine (offered by the Council of Better Business Bureau) are the big names in the business, but there are many other lower-priced options. Currently, brand recognition and price are the major points of differentiation among privacy seals, but rising consumer pressure and legislative action will create opportunity for change.

Phishing is the criminal act of posing as a legitimate business via digital communications to extract information such as social security numbers, credit card numbers and banking account numbers. Businesses absorb more than 90 percent of phishing attack costs as consumers lose faith in Internet-based communication. TRUSTe, the leading online privacy organization, and Ernst & Young, a global leader in professional services, provide guidelines and examples to help businesses maintain safer, reassuring digital communications with customers to minimize the risks associated with phishing attacks.

Because employment background-screening company Jungle Source depends on long-term trusted relationships with its customers, it engaged with TRUSTe early on as part of its initial Web site design

Learn what your customers think about having their behavior tracked online and behavioral advertising delivered to them.

Leading online spoken word audio distributor Audible.com sought to both determine the top factors that influenced both conversion and order value. The TRUSTe seal lifted engagement by 2% on the homepage and order value by 22%.