Have you done a market research on the utility, appeal and relevance of product, before it was actually developed? Demographics, public preferences, competitors’ activities in the area, alternative products available on shelf, nomenclature or product branding and product pricing play an important role in deciding the features of product in its conceptual stages.

"Once a software product has been developed it is tested for bugs and fixed. It is then tested in “test markets”, based on its successful performance it is ready to be marketed and sold in a target market. Every product goes through different stages based on which marketing mix can be decided Software product however exhibits different behavior in market on grounds of its malleability and ease to change in later stages. "

"At iPOTT we specialize in assisting IT Product companies in promoting their products. We have observed over several years, learned and adapted to the growing needs of the industry. Our objective here is to highlight the importance of implementing Marketing Strategy to prevent premature termination of software innovations. "

Software on Wheels is an event conducted by iPOTT, which is of a very high standard. Software companies can showcase their software on this unbiased platform, without being physically present at the venue. The event model, exiting crowd pulling mechanism and innovative location, makes this event a winning opportunity for software companies. The intention of the event is Exposure. We do not lead generate or sell. Yet the pattern of the event invariably generates enquiries. "EXPOSE", the Software on Wheels is scheduled for January 28th and 29th at Chennai, http://sow.ipott.com

iPOTT Software on wheels will be conducted at Garuda Mall , Bengaluru, on the 4th & 5th of June 11. Registrations will be open from the 1st of May 2011