Location Based Marketing is just beginning to go mainstream. This article helps you understand and cash in on this revolutionary new marketing technique. Location based marketing (LBM) is an excellent way to reach out to shoppers and consumers who are on-the-go. What makes LBM so attractiveness is that it costs very little to launch and run, while retaining the potential to generate large revenues in a relatively short period of time.

This article details some of the basic techniques involved in creating and marketing a mobile website. Mobile web marketing is projected to rise exponentially as more and more users acquire high-end mobiles allowing them to access websites on-the-go. More than half a billion people across the globe use their mobile phones to access the web. And with mobile devices quickly gaining popularity over traditionally PC’s, user counts are expected to increase dramatically.

With the kinks in multimedia messaging being ironed out, MMS is proving to be a haven for savvy marketers. In this article, Linda Mentzer tells you why! Multimedia messaging has been around since the early 2000’s and despite a few hiccups during its inception the technology has spread like wild fire with over 1.5 billion users as of 2010. The service generates almost $26 billion a year and that figure is on the rise with the introduction of 4G, high-resolution camera phones.

This article details some of the techniques essential to an effective SMS marketing campaign.

This article is designed to help you understand mobile marketing in order to boost sales and increase brand penetration. A good mobile marketer needs to understand that mobiles are personal devices and mobile marketing endeavors are primarily to achieve customer retention while creating brand awareness, rather than fulfilling core client acquisition functions. This article will briefly discuss the different mediums available to mobile marketers and the potential of each.