mcorpconsulting
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United States
Managing Director
MCorp Consulting
Michael Hinshaw is an innovative executive, consultant and educator. His firm's trademarked approach to quantifying and improving customer experience –– Touchpoint Mapping –– transforms the ways companies interact with their customers. A former public company CEO, he’s helped many companies – from fast-growth market leaders to the Fortune 500 – get closer to their customers and employees, and profit significantly as a result. www.mcorpconsulting.com
Recent Activities
Michael Hinshaw Uploaded a new document - January 4, 2011
Gaining the competitive edge with a company-wide focus on the customer.
Michael Hinshaw Uploaded a new document - January 4, 2011
Analysis Paper: A survey of key success factors in financial services marketing and brand management.
Michael Hinshaw Uploaded a new document - January 4, 2011
Improving the customer-centricity of your organization isn't just good business, it's also good marketing.
Michael Hinshaw Uploaded a new document - January 4, 2011
Consumers follow touchpoint paths to move from product awareness to purchase. Understanding those paths can help shorten your sales cycle.
Michael Hinshaw Uploaded a new document - January 4, 2011
Smart organizations know that they can best enhance relationships with customers by improving customer interactions--or touchpoints--across the entire enterprise.
Michael Hinshaw Uploaded a new document - January 4, 2011
Strategy and Practice for the Customer-Driven Enterprise: How CTM can improve your key customer relationships
Michael Hinshaw Uploaded a new document - January 4, 2011
Just 30 percent of customers will consider their bank for future credit or deposit product purchases, in spite of average customer satisfaction ratings in the 80-90 percent range.
Michael Hinshaw Uploaded a new document - January 4, 2011
Marketing in hard times can grow your business faster and more effectively than doing so in boom times.
Michael Hinshaw Uploaded a new document - January 4, 2011
As brand loyalty erodes and touchpoints multiply, staying ahead of changing customer expectations means that everywhere you interact with a customer, your “touches” must be smarter, faster and better. Branding Expert Michael Hinshaw says most companies are not paying enough attention to the customer experience.