A timely reminder from some senior bods at Edelman about how significant the change in consumer behaviour is and why you as a business (pr businesses especially!) need to understand it.

An exploration of the activities (anbd effectiveness) of the Top 100 brands using social media, by Charlene Li

The US IAB attempt at categorising social media metrics for planners.

An introductory ebook about Social Media...what it is, how you can get started. They've made a fairly good stab at covering all the important areas and pointers about what to look out for.

Blogging has come a long way since the early 2000's. Far from being just an online diary for early adopters, blogs have now become a mass media tool - an everyday way for millions of people to express themselves, publish their opinions and communicate with each other. This presents many challenges for business. What happens if they are talking about you or your brand? How do you respond to what these people are saying? When and where do you respond? How can you measure all these conversations? The KMP Blogging for Business workshop will:

The topic of empowering your customers so that they become an extension of your marketing isn't new. However, in the era of Social Media, there are new ways to more effectively listen and engage with customers and in turn, create evangelists. Don't get me wrong, this isn't about spam. This is about engagement and how to do so through PR, marketing, and customer service using social tools. This is a document created by Brian Solis and published on edocr for inclusion in the UK Social Media Case Study wiki here http://uksocialmediacasestudies.pbwiki.com/FrontPage