paulrouke
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United Kingdom
User Experience Director
PRWD
 
User experience director at PRWD, a small usability and web application development agency in Manchester
 
Recent Activities
Paul Rouke Uploaded a new document - May 5, 2010
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Are you a passionate, creative and detail driven visual designer looking for a challenging role as a user experience designer? Or are you looking for your first real commercial opportunity to put your skills, creativity, passion and flair to the test? If either of these is you then you could be just what we are looking for.
Paul Rouke Uploaded a new document - May 5, 2010
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We’re looking for a PHP developer, someone who has gone beyond the basics and is looking for a new challenge. You should be confident with PHP 5 and object-oriented programming, familiar with frameworks such as Zend Framework, Symfony or Drupal and with a good awareness of common open source PHP packages. You should also be competent with modern HTML, CSS and JavaScript. You don’t need years of experience, but you do need curiosity and enough knowledge to apply what you learn.
Paul Rouke Uploaded a new document - November 20, 2009
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An overview of the technical and usability services that Manchester based PRWD provide for the award winning Magento Commerce platform, now being used throughout the world.
Paul Rouke Uploaded a new document - November 20, 2009
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A one page overview of Manchester based PRWD's user-centered design process overview, used when they are designing and developing new websites and web applications, as well as Adobe AIR desktop applications
Paul Rouke Uploaded a new document - November 20, 2009
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This case study explains the in-house training course delivered by PRWD for The Scout Association, who were looking to receive specialist training on e-commerce usability and best practice
Paul Rouke Uploaded a new document - November 20, 2009
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This case study demonstrates how PRWD used Adobe AIR along with a user-centered design process to deliver web applications and business systems.
Paul Rouke Uploaded a new document - November 20, 2009
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This case study demonstrates how PRWD improved a clients on-site conversion rate by over 200% by testing out different marketing messages on the homepage to encourage more visitors to make an enquiry. The tools used were Google Analytics and Google Website Optimiser
Paul Rouke Uploaded a new document - November 20, 2009
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This case study demonstrates how PRWD delivered a 86% improvement to a clients on-site conversion rate by using Google Website Optimiser to carry out a series of split tests to identify which page variations do visitors most respond to
Paul Rouke Uploaded a new document - November 20, 2009
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This case study explains how PRWD transformed a clients traditional offline sales and marketing strategy to become one of the UK's leading pallet wrap machine providers using the online channel.
Paul Rouke Uploaded a new document - November 20, 2009
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This case study demonstrates the process that PRWD went through to deliver a large increase in revenue-per-employee for a manufacturing client
Paul Rouke Uploaded a new document - November 20, 2009
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PRWD provide in-house training on advanced Google Analytics to help companies better configure and use this enterprise class tool to help make real commercial decisions and on-site conversion improvements
Paul Rouke Uploaded a new document - February 22, 2008
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PRWD are currently seeking an experienced client facing Senior PHP Developer to join our team. PRWD are an unashamedly small usability and web application development agency, working with innovating businesses to deliver best practice driven online marketing and retailing platforms. Providing engaging and results driven user experiences is at the core of everything we do, from using full User Centred Design processes throughout a project through to delivering richer and more engaging experiences for site visitors.
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