For many reasons, marketers struggle to justify expenditures and prove return on investments: Data isn’t easily accessible, a multitude of programs complicate the ability to tie results to specific campaigns, and measurement is often a time-consuming manual process. Silverpop’s Engage B2B solution has identified this frustrating cycle and has created fully integrated lead-to-sale reporting. Marketers now have true financial metrics at their fingertips to assist in planning more effective marketing strategies.