101 B2B Marketing and Sales Tips
from The B2B Lead
Driving Leads to your website through paid search advertising,
search engine optimization, blogging and more
Online Marketing
VOLUME ONE
P R E S E N T E D B Y
30 Online Marketing Tips for Driving Lead Generation
Today, online marketing is vital to any integrated marketing program. With so many new avenues for reaching prospective buyers, we as B2B Marketers have to think outside of the
box to stand out in the crowd. From significant improvements in marketing program metrics to greater efficiencies in your sales funnel, employing new online marketing tactics can
create immediate benefits, if done right.
In this collection of 30 online marketing tips from The B2B Lead, you will find information on the basics of SEO, optimizing your video for the web, boosting your blog using twitter,
how to measure your online successes and much more. Here’s a few of the included tips in this eBook:
•
Using Press Releases to Drive Web Traffic and Leads
•
Boost Your Google Juice with Link Bait
•
Invest in the Right Tools to Track the Metrics That Matter
•
Dive in and Jumpstart SEO With a Quick Start Plan
•
Practice Metrics-Based Copywriting
•
Twitter to Attract Readers to Your Blog
If you like what your see here, be sure to check out http://www.theb2blead.com for more B2B Marketing and Sales tips.
Content contributed by:
Scott Daughtry, SEO Specialist
Kyle Flaherty of www.engageinpr.com
Amy Hawthorne, Director of Marketing at ReachForce
Pam O’Neal Mickelson, VP of Marketing at BreakingPoint
Leigh Anne Wallace, Marketing Coordinator at ReachForce
101 B2B Marketing and Sales Tips from The B2B Lead
P R E S E N T E D B Y
VOLUME ONE • Online Marketing
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101 B2B Marketing and Sales Tips from The B2B Lead
P R E S E N T E D B Y
VOLUME ONE • Online Marketing
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Table of Contents
Search Engine Optimization and Paid Search Advertising
1.
Dive in and Jumpstart SEO With a Quick Start Plan
2.
Boost Your Google Juice with Link Bait
3.
2008 is the Year of Digital Omnipresence
4