7 P Marketing Mix Literature Review

In the 21st century, companies operate in an ever changing environment, so it is important to improve the elements of an organization's marketing mix. To start a business successfully and survive, you need to provide services that can meet the needs of consumers. It is important make decisions and actions related to the products provided, their price, place or distribution and promotion, people, processes and physical evidence. The elements of the 7p marketing mix are used to meet the needs of users, which consists of company variables. A marketing mix is a set of interconnected actions and solutions that allow to meet the needs of consumers and achieve the companys goals. Margarita IÅ¡oraite "7 P Marketing Mix Literature Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47665.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47665/7-p-marketing-mix-literature-review/margarita-iÅ¡oraite

International Journal of Trend in Scientific Research and Development (IJTSRD) Volume 5 Issue 6, September-October 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470 @ IJTSRD | Unique Paper ID – IJTSRD47665 | Volume – 5 | Issue – 6 | Sep-Oct 2021 Page 1586 7 P Marketing Mix Literature Review Margarita Išoraitė Vilniaus kolegija/University Applied Sciences, Vilnius, Lithuania ABSTRACT In the 21st century, companies operate in an ever-changing environment, so it is important to improve the elements of an organization’s marketing mix. To start a business successfully and survive, you need to provide services that can meet the needs of consumers. It is important make decisions and actions related to the products provided, their price, place or distribution and promotion, people, processes and physical evidence. The elements of the 7p marketing mix are used to meet the needs of users, which consists of company variables. A marketing mix is a set of interconnected actions and solutions that allow to meet the needs of consumers and achieve the company's goals. KEYWORDS: marketing, 7P marketing mix, product, price, place, promotion, people, process, physical evidence How to cite this paper: Margarita Išoraite "7 P Marketing Mix Literature Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456- 6470, Volume-5 | Issue-6, October 2021, pp.1586-1591, URL: www.ijtsrd.com/papers/ijtsrd47665.pdf Copyright © 2021 by author (s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0) INTRODUCTION Amofah, O., Gyamfi, I., Tutu, Ch., O. (2016) considered that the marketing mix is important to meet the needs of customers in both the short and long term. The elements of a marketing complex may