In the 21st century, companies operate in an ever changing environment, so it is important to improve the elements of an organization's marketing mix. To start a business successfully and survive, you need to provide services that can meet the needs of consumers. It is important make decisions and actions related to the products provided, their price, place or distribution and promotion, people, processes and physical evidence. The elements of the 7p marketing mix are used to meet the needs of users, which consists of company variables. A marketing mix is a set of interconnected actions and solutions that allow to meet the needs of consumers and achieve the companys goals. Margarita Išoraite "7 P Marketing Mix Literature Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-6 , October 2021, URL: https://www.ijtsrd.com/papers/ijtsrd47665.pdf Paper URL : https://www.ijtsrd.com/management/marketing/47665/7-p-marketing-mix-literature-review/margarita-išoraite
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 6, September-October 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD47665 | Volume – 5 | Issue – 6 | Sep-Oct 2021
Page 1586
7 P Marketing Mix Literature Review
Margarita Išoraitė
Vilniaus kolegija/University Applied Sciences, Vilnius, Lithuania
ABSTRACT
In the 21st century, companies operate in an ever-changing
environment, so it is important to improve the elements of an
organization’s marketing mix. To start a business successfully and
survive, you need to provide services that can meet the needs of
consumers. It is important make decisions and actions related to the
products provided, their price, place or distribution and promotion,
people, processes and physical evidence. The elements of the 7p
marketing mix are used to meet the needs of users, which consists of
company variables. A marketing mix is a set of interconnected
actions and solutions that allow to meet the needs of consumers and
achieve the company's goals.
KEYWORDS: marketing, 7P marketing mix, product, price, place,
promotion, people, process, physical evidence
How to cite this paper: Margarita
Išoraite "7 P Marketing Mix Literature
Review" Published
in
International
Journal of Trend in
Scientific Research
and Development
(ijtsrd), ISSN: 2456-
6470, Volume-5 |
Issue-6,
October
2021,
pp.1586-1591,
URL:
www.ijtsrd.com/papers/ijtsrd47665.pdf
Copyright © 2021 by author (s) and
International Journal of Trend in
Scientific Research and Development
Journal. This is an
Open Access article
distributed under the
terms of
the Creative Commons
Attribution License (CC BY 4.0)
(http://creativecommons.org/licenses/by/4.0)
INTRODUCTION
Amofah, O., Gyamfi, I., Tutu, Ch., O. (2016)
considered that the marketing mix is important to
meet the needs of customers in both the short and
long term. The elements of a marketing complex may