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Effective Email Marketing
Email marketing is quickly becoming one of the most popular forms o
f Internet advertising. This is because there are many distinct adv
antages to the concept of email marketing. However, email marketing
does have some disadvantages as well. In this article we will exam
ine the advantages and disadvantages of email marketing and will al
so provide some insight into how to plan and execute an effective e
mail marketing campaign.
Email marketing certainly has a set of unique advantages over other ty
pes of marketing both online and offline. Perhaps one of the most sign
ificant advantages to email marketing is the ability to reach a worldw
ide audience with minimal effort. It is certainly possible to reach a
worldwide audience with other types of advertising but traditional typ
es of advertising such as television, radio and the print media are no
t nearly as effective for reaching potential customers around the worl
d all at once.
Another major advantage to email marketing is it is extremely afforda
ble. This is significant because there are many other types of market
ing, including Internet marketing, which are significantly more expen
sive than email marketing. The costs associated with email marketing
are minimal. Ideally you will already have a list of email recipients
who are interested in your products and services so there is no cost
associated with obtaining a list f email addresses. Additionally th
e cost to send out emails is minimal and can be considered part of yo
ur regular operating costs. All of these factors already make email m
arketing extremely cost effective.
However, there is some cost involved in email marketing. Primarily th
is is the costs associated with writing the advertisements and creati
ng any graphics which will accompany the email advertisements. This w
ill require hiring a writer to write the copy for the advertisement a
nd a designer to create and implements the graphics. The cost of thes
e services will vary pretty wide