Presented by Daniel Toriola
Niche keywords may generate less traffic. However, they create visitors that are of lifetime value. As you use
various tools and research to achieve top rankings for fiercely competitive terms, the time spent in doing so will
be worthwhile.
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Essentials of SEO
By sanjeev pandey
Search Engine Optimization can be defined as the amalgamation of a number of activities, and
forms the subset of Search Engine Marketing(SEM). It is a technique through which you can effectively
enhance a website's organic search engine ranking and pave in for further increments in number of
online visitors to your site. This is achieved by incorporating various changes on and off the website.
But its imperative that you have a properly planned SEO campaign along with you.
It is essential that you should plan your web site's SEO before creating the site. Right from the start,
focus on creating search engine-friendly websites. One has to ensure that all the pages in the website
should also have text, links and other popularity components.
Text components are comprises the major part of your pages. Most of the search engines usually build
lists of words and phrases on URLs, and follows accordingly. So to make your web pages searchable,
you must place these words on your webpages in the strategic HTML tags.
Link components forms another vital aspect in making your web site, more search engine friendly. A
good combination of links and the way your web site is linked to other websites, has a lot of weightage
in deciding your search engine positions. But one should be careful about the problematic areas such
as like; poor html coding on all navigation schemes, too much usage of flash and etc.
The third aspect to boost your search engine rankings are effective in