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Ecommerce & Shopping Cart SEO Standards to Live By
By Joel Mclaughlin
When you build an ecommerce shopping cart, you obviously want your store to do well in the search
engines. To accomplish this you must take a few Search Engine Optimization tactics in to
consideration. Your web site is going to need to adhere to certain guidelines for your products to show
up with good rankings in the search engines. When you adhere to all of these important steps, your
store will improve in the search engines.
First off, You need to determine what key words you want your home page to be found under. Then
you must include these key terms throughout your home page. Now I will explain some important
things to do with your ecommerce store for it to succeed. To begin you must use keyword filled product
names. For example, if you are selling car parts, within your product name you must include the entire
car part name, model, year, and any more information in the product name that people will search for.
Product names must be included in your title tag, keywords tag and description tag for each and every
product. If possible, the URL should include the product name for each product. Some shopping carts
allow this, others do not (without custom programming).
Below is an example of a bad product name and product page title if you were selling a honda civic
bumper.
Name of product - Front bumper
Name of Page Title - Car Parts
Below is an example of a good product name and product page title
Product Name - Front Bumper for Honda Civic - parts, 1998, 1