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An Emerging Giant in the Global Localization Arena
Adam Blau and Cassius Figueiredo
Why Rio is the place of choice for those who want a competitive edge in localization
The localization industry continues to prosper, thanks in part to companies that continue to
invest and outsource aspects of their globalization processes to proficient vendors. As a
result of the steady growth in outsourced localization, vendors are still in search of highly
qualified project managers and engineering professionals, and not just translators, to meet
Educational programs have sprung into action, such as the university degree program
offered by Chico State to fulfill the need for educated industry professionals. What may be
of interest to readers, however, is that Brazil, and more specifically Rio de Janeiro, has long
positioned itself as a hub of talented and specialized localization engineers, developers and
project managers with extensive experience completing complex multilingual projects.
With its renowned laid-back population and stunning landscape of mountains that meet the
sea, the so-called Wonderful City may not seem like an appropriate location for an important
localization hub. However, some 10 years ago, major localization companies, including LMI,
BGS and SimulTrans, decided to venture into the country by opening offices in Rio de Janeiro.
During that time, they trained hundreds of resources to become expert professionals in the
field. These companies chose Brazil - and Rio de Janeiro in particular - for a reason.
South American Way
With its European past, dating back to the time when the Spaniards and Portuguese arrived
here, up to the present day, with an educational system and business philosophy similar to
that of the US, South America is a place where executives feel at home when doing
business abroad. Over recent years, the region has pushed away the non-democratic past of
the 1960s and 1970s and i