Freedom of Creation | Hobbemakade 85 HS | 1071 XP | Amsterdam | The Netherlands | Tel / Fax : + 31 (0) 20 675 84 15 | info@freedomofcreation.com
"Electric Light Shoe": a kaleidoscope of symbols and lights with
designs from Freedom Of Creation
Videos (Quick Time and Windows Media Player format) and high resolution images available upon request from:
<foc-press@bt-media.net> and at the link: www.freedomofcreation.com/OT/index_onitsuka%20tiger.htm
High resolution videos in compressed RAR format available only via above web link
Video Credits: "Making of Electric Light Shoe" – StrawberryFrog; "Made of Japan" – StrawberryFrog & B-Reel)
Freedom of Creation | Hobbemakade 85 HS | 1071 XP | Amsterdam | The Netherlands | Tel / Fax : + 31 (0) 20 675 84 15 | info@freedomofcreation.com
Freedom of Creation | Hobbemakade 85 HS | 1071 XP | Amsterdam | The Netherlands | Tel / Fax : + 31 (0) 20 675 84 15 | info@freedomofcreation.com
PHOTO CAPTIONS - “Electric Light Shoe”
Janne Kyttanen and Mads Thomsen, FOC designers, have produced this suggestive creation for the
international ad agency StrawberryFrog Amsterdam for its Client Onitsuka Tiger – ‘ASICS’ premium
heritage brand.
The meter-long shoe called the ‘Electric Light Shoe’ is central to the global Electric Tiger Land campaign
for 2008. Images show the Electric Light Shoe with and without illumination in its full length, as well as in
70 cm and 40 cm sized versions created for Onitsuka Tiger stores world-wide.
Electric Light Shoe – close-up details
Heel close-up: Detail of the heel of the shoe conceived by FOC designers.
Front close-up: Detail of the front area showing the multitude of Japanese symbols and icons that
deconstruct and reinvent the outline of FOC's Onitsuka Tiger shoe.
Stripes close-up: Detail of the characteristic Onitsuka Tiger stripes, transformed by FOC designers
into a network of streets and highways that dynamically come to life and animate the