Brand Management - Four Ways to Cross Pollinate Your Blog
While using single marketing tools can be revolutionary and powerful, combining multiple tools really brings out the best in each tool. Wheels are
tremendous things, air conditioning is wonderful and everyone loves a comfortable seat, but simply having all three isn't the same as having an
The same holds true of an online branding campaign. If you treat it as a bunch of distinct tools, you will gain some effort from it, but not as much as if
you combine all these elements into a distinct and coherent system that meets your branding needs. Each tool can accomplish a different task, of
course, but they all must be used in the service of brand promotion and name recognition if the campaign is to succeed.
Part of good online branding is building an audience for your blog. This requires an operation within a campaignâ€¦ its own system of efforts built into
the larger structure of the campaign as a whole. In order to do this, you must take advantage of tools such as Facebook, Twitter and other social
media networks if you want to build your audience steadily and profitably.
Method One: The Blog
This may seem obvious, as there isn't a lot of point to doing promotions without something to promote. However, the content you promote must be
worth promoting if you want to succeed. There are many sources promising to take any content out there and promote it successfully. These people
are known as hucksters. For every one in a million story of someone's blog about stream of consciousness writing, one can find hundreds of failed
Therefore, focus first on producing solid, quality content. The audience can wait â€” the Internet isn't going anywhere, trust us.
Make sure the blog's author is passionate about the subject and committed to a regular update schedule. Build up a posting buffer of a full week
consisting of topical but timeless pieces such as opinion articles or reviews that won't necessarily be dated immediately upon release. On the other