More information from http://www.researchandmarkets.com/reports/2438/
Best practice in customer loyalty schemes
Datamonitor's new report Best Practice in Customer Loyalty Schemes presents you with in-depth
analysis of European loyalty schemes, profiling over 20 programs from fuel retailing, comparable
consumer markets and cross-sector coalitions. As fatigue and skepticism in schemes across all
retailing sectors sets in, our report distils the results into best practice guidelines and a raft of fresh
features designed to inject new life into this stagnating area of the industry. Extensive primary
research with loyalty managers, brand managers and independent loyalty consultants, combined
with Datamonitor's established expertise in the field of forecourt retailing, ensures this report
provides you with reliable data, robust analysis and actionable recommendations. Answering your
questions: o What factors are reshaping the loyalty landscape, and how should you respond? o How
can you leverage your loyalty schemes to execute your general forecourt strategies? o How can you
use loyalty schemes to effectively communicate your brand values? o How can you utilize the
incentive structure to increase the contribution of non-fuel sales?
Contemporary loyalty marketing in European fuel retailing
Contemporary loyalty marketing in comparable consumer markets
Lessons to Learn
What is this report about?
Who is the target reader?
How to use this report
BACKGROUND TO LOYALTY SCHEMES IN EUROPEAN FUEL RETAILING
Why set up a customer loyalty scheme?
Price leadership vs. premium service
Understanding the customer
Development of loyalty schemes in European fuel retailing
Loyalty scheme development hypothesis
Loyalty scheme technologies
Magnetic Stripe Cards
Datawarehousing and datamining
CONTEMPORARY EUROPEAN FUEL RETAILER LOYALTY SCHEMES
ExxonMobil, France: Es