Online Brand Management - Follow the Tweeter
No one with any degree of sanity can safely dismiss the impact of Twitter. Everyone of note is using it, as are about half the people who aren't of note.
Most of the latter category are either watching the people who are of note, or doing their best to become one of them. Other social media services may
have equal popularity, but none has changed the fundamental way people communicate as much as this little service that forces them to compress
their thoughts into 140 characters or less.
One of the most useful features of Twitter is the 'follow' function. Following someone on Twitter means his or her posts automatically go to your
homepage. You can further customize this by creating lists, which will affect which timeline various users will appear in.
However, remember that your homepage is visible to everyone who has the link, whether they're following you or not. Just having your link lets them
see who you're following, and who's following you in particular. In the effort to establish a proper awareness of a brand, the company one keeps is
exceedingly important. As a result, learning to manage both the following and followed by functions on your Twitter account is extremely important to a
web branding effort.
Whom to Follow
Choosing whom to follow can seem like a simple task, and at the heart of things it genuinely is. For a private account, you follow who strikes your
interests and leave it at that. For a brand-driven account, however, a bit of selectivity is important.
First, choose accounts that synch with the key interests of your brand. One of the keys to good brand management is focus. Everyone your account
follows will have their messages displayed, so it pays to make sure those messages are bringing up information that reminds people about what you
want them to think of.
Second, it is vital that you choose accounts that post actively. Twitter is a short message service, not a traditional blog. The content is too minimal for
you to rely on slow poste