Empathica to Exhibit at 2010 Restaurant Leadership Conference
Leading restaurant executives will have the chance to network, attend keynote sessions and learn
how to create brand advocates by pursuing excellent customer experiences.
(PRWEB) April 16, 2010 -- Empathica Inc., a leading provider of Customer Experience Management (CEM)
solutions to some of the world’s most respected brands, will be exhibiting at the prominent Restaurant Leadership
Conference 2010 held April 19-21 in Scottsdale, Arizona.
The conference will cover a variety of topics of interest to restaurant executives, including best practices for
raising awareness and capturing customers, building a sustainable brand and creating the ultimate customer
experience. Doug Murless and Bryan Surface of Empathica will be among those who represent the restaurant
industry’s leading suppliers, where they will discuss strategy, tactics and new products that will help to foster
industry growth throughout the next decade.
Working with more than 200 of the world’s leading brands, Empathica is well experienced in turning local guest
feedback into operational and strategic insights that help improve customer experience. Murless and Surface will
relay Empathica’s flexible guest satisfaction survey options, easy-to-use reporting and action planning; unique
location-based improvement plans to drive business transformation, as well as social media and mobile
technologies that can help turn satisfied guests into brand advocates.
For example, in an effort to align CEM strategy with social media, Empathica created GoRecommend, an
innovative brand recommendation application that allows satisfied customers to post location-specific
recommendations on Facebook, turning excellent customer experiences into a powerful marketing tool. A solution
that has proven successful in the restaurant industry, GoRecommend has since generated some 50,000
recommendations from satisfied customers that have been shared with over 7.7 million friends on Facebook.
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