The present study sought to identify the representation of the “I” in the social networks of the artist The Weeknd, more precisely in his Instagram, through cyberculture and cyberspace and also through content analysis and semiotic analysis. Through the investigation and analysis carried out it was possible to conclude that from the perspective of Cyberculture, the artist makes his photographs available in a systematic and premeditated way and ends up reconfiguring the communication practices and the communicational landscape of the cultural industry. LuÃs Cardoso | Pedro Silva "Media and Society, Cyberculture and Cyberspace: The Representation of the Subject in Social Networks – A Study on the Construction of the Artist the Weeknd" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33498.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/social-science/33498/media-and-society-cyberculture-and-cyberspace-the-representation-of-the-subject-in-social-networks-–-a-study-on-the-construction-of-the-artist-the-weeknd/luÃs-cardoso
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 4 Issue 6, September-October 2020 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD33498 | Volume – 4 | Issue – 6 | September-October 2020
Page 862
Media and Society, Cyberculture and Cyberspace: The
Representation of the Subject in Social Networks – A
Study on the Construction of the Artist the Weeknd
Luís Cardoso1, Pedro Silva2
1Polytechnic Institute of Portalegre and Centre for Comparative Studies of the University of Lisbon, Portugal
2Media and Society Master Student, Polytechnic Institute of Portalegre, Portalegre, Portugal
ABSTRACT
The present study sought to identify the representation of the “I” in the social
networks of the artist The Weeknd, more precisely in his Instagram, through
cyberculture and cyberspace and also through content analysis and semiotic
analysis. Through the investigation and analysis carried out it was possible to
conclude that from the perspective of Cyberculture, the artist makes his
photographs available in a systematic and premeditated way and ends up
reconfiguring the communication practices and the communicational
landscape of the cultural industry.
KEYWORDS: Media and Society, Cyberculture, Cyberspace, Social Networks,
Instagram, Marketing and TheWeeknd
How to cite this paper: Luís Cardoso |
Pedro
Silva
"Media
and
Society,
Cyberculture and Cyberspace: The
Representation of the Subject in Social
Networks – A Study on the Construction
of
the Artist
the
Weeknd" Published
in
International
Journal of Trend in
Scientific Research
and
Development
(ijtsrd), ISSN: 2456-
6470, Volume-4 |
Issue-6, October 2020, pp.862-867, URL:
www.ijtsrd.com/papers/ijtsrd33498.pdf
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International Journal of Trend in Scientific
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