Research conducted by
E X E C U TI V E S U M MARY
SURVEY REVEALS CLEAR BUSINESS ACCELERATION
USING ON-DEMAND COLLABORATION TECHNOLOGY
In the new global economy, a company’s competitive edge is intrinsically tied to the ability to quickly col-
laborate with co-workers, partners and customers.
This is certainly evidenced in a recent survey in which the majority of respondents confirm that on-demand
collaborative tools can accelerate business processes and help knowledge workers work better, faster and
“This is why collaboration tools have become an integral part of day-to-day interactions between employ-
ees, partners and even customers,” says David Knight, vice president at WebEx. “And it’s not just about auto-
mating obvious applications like IT support.” Rather, savvy CIOs are opening communications lines in core
business processes—like sales and product development—to deliver top- and bottom-line value.
IDG Research Services recently queried 144 CIO Magazine subscribers to gain insight into how and why
collaboration technology is creating competitive advantage. This summary report explores different market
trends with commentary from key respondents as well as WebEx’s Knight, an industry expert. The survey’s
key findings include:
ß	 The most innovative companies are leveraging collaboration technology to accelerate business
processes inside and outside the firewall.
ß	 Supporting knowledge workers and interacting with external audiences is highly important to the
majority of respondents.
ß	 Companies using on-demand software are indisputably experiencing its many benefits.
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Business communication has reached new levels in complexity. Team dynamics have evolved from local-
ized groups in one building into dispersed groups—both inside and outside the four walls of the business.
But the need to interact on a moment’s notice remains a constant. A