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Keywords are a very important aspect in implementing any search engine optimization. SEO companies spend
a considerable amount of time and human resources just to determine the important, relevant keywords as they
uniquely apply to a specific market
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Content Management Systems Eyeball SEO's
By Kevin Kantola
Content Management Systems Eyeball SEO's by Kevin Kantola
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive
terms. But the SEO community has been driving the developers of Content Management Systems to
integrate more SEO-friendly methodology within their systems.
Content Management Systems (CMS) are a hot topic right now with many corporate websites are
turning to these systems to handle thousands of pages of dynamic data that they need to update
regularly. Content Management Systems allow information to be added, edited or deleted automatically
over the entire website. This can save hundreds of hours in manual updates. Pages of content are
generated on the fly using a template driven system.
When Content Management Systems were first developed, most had little regard for the requirements
of search engine optimization. For some Content Management Systems this still holds true. Most
CMS's, however, now have workarounds to accommodate those wanting to perform search engine
optimization on their websites. The workarounds in the Content Management Systems involve two
areas: writing search engine friendly URL's and creating individualized title and meta tags per page.
Writing Search Engine Friendly URL's
Some search engines (SE's) and directories like Google and Yahoo! can now read dynamic URL's but
there are still a fair amount which can't or can only partially read them. The SE's like to see pages that
have unique content per page and may limit the number of variabl