A SUCCESSFUL BRANDING STORY OF KNT CLIMBING
KNT Creations India Private Limited is a manufacturer, wholesaler, exporter, retailer, and service
provider of garden decoration products. It started its new venture, KNT Climbing, by taking a leap into
manufacturing of artificial climbing walls in March 2018. Kaizen Design Studio rendered the services of
branding, which included logo design, website design and design of exhibition brochures.
The firm provides various products such as modular walls, auto belays, klime walls, and climbing holds.
Engineered to challenge and entice a new generation of climbers, it also designs artificial climbing walls
as per space and budget requirements. We undertook the assignment of designing a logo and a website
of the newly launched firm according to international standards. Moreover, it involved preparation of
brochures and pamphlets for international exhibition to ease up the understanding of buyers and stand
out among competitors.
The first challenge was to determine the niche buyers interested in establishing the artificial climbing
walls in their premises such as gyms, sports complexes, and others. With an increase in health
consciousness among people, sports complexes, gyms, and others have begun installing artificial
climbing walls in their premises. An extensive market research was done to determine their
requirements and approach of these clients.
The next task was to design a logo comprising the name of the client and what it does in a creative
manner. We introduced the concept of a wall in the background on which a person was climbing, and a
brand name was imprinted on the background wall. The logo looked simple, attractive, and
Designing a website to present products in an alluring way to attract local and international clients
needed an attention to detail along with determining the structure and search engine optimization
requirements. We selected designs and wrote a copy of content considering the international standards,