PROJECT REPORT ON
“Market Analysis & Sales Development of Amul Milk”
This study was conducted from 8
June 09 to 8
Gujarat Co-operative Milk Marketing Federation Limited
PRASANTA KUMAR MOHAPATRA
ASIAN SCHOOL OF MANAGEMENT
A report submitted in partial fulfillment of the requirements of
Company Guide: Faculty Guide:
Mr. PRANIL JADHAV PROF. K K BHASIN
SENIOR EXECUTIVE (SALES)
GCMMF Ltd. PUNE
The PGDM programme is well structured and integrated course of business studies.
The main objective of practical training at PGDM level is to develop skill in student
by supplement to the theoretical study of business management in general. Industrial
training helps to gain real life knowledge about the industrial environment and
business practices. The PGDM programme provides student with a fundamental
knowledge of business and organizational functions and activities, as well as an
exposure to strategic thinking of management.
In every professional course, training is an important factor. Professors give us
theoretical knowledge of various subjects in the college but we are practically exposed
of such subjects when we get the training in the organization. It is only the training
through which I come to know that what an industry is and how it works. I can learn
about various departmental operations being performed in the industry, which would,
in return, help me in the future when I will enter the practical field.
Training is an integral part of PGDM and each and every student has to undergo the
training for 2 months in a company and then prepare a project report on the same after
the completion of training.
During this whole training I got a lot of experience and came to