PERDIGAO FORECASTS GROWTH IN THE
SALES OF CHRISTMAS PRODUCTS
PERDIGAO estimates that the sales of Christmas products (CHESTER(R), TURKEY and HAPPY
HOLIDAYS LINE) in the retail market should be above those registered last year. The forecast is to
commercialize 5% more in the Chester(R) and Happy Holidays product lines. As for the Turkey, the growth
should be even morE substantial, for in the last three years the company has doubled the production capacity of
its line of turkeys in Carambei (PR - State of Parana).
A special operation is in place to supply the growth in sales and guarantee the delivery of the CHESTER(R)
BRAND POULTRY, the HAPPY HOLIDAYS LINE and of the TURKEY throughout the country during thE
year-end festivities period. The practices range from mobilizing 1,100 vehicles for the transfer and distribution of
products - that will make 17 thousand trips, covering 3.4 million kilometers - to the rental of 170 refrigerated
containers (reefers), weighing 25 tons each, to reinforce the inventory capacity in the main points-of-sale.
For some more distant capital cities, such as Manaus, Salvador and Recife, the embarkation of around 1000 tons
of products were by sea. And still, to accelerate the replenishment of products in cities in several Brazilian states,
some Distribution Centers (DCs) had their capacities increased.
The CHESTER(R) BRAND POULTRY reaches its 21st Christmas as the sole leader in sales in the speciaL
poultry category. The product has its quality improved year over year, which results in an even juicer, more
tender and tastier meat. PERDIGAO forecasts higher sales than last year's, when over 5.5 million poultry units
were commercialized. The consumer should find the product at a cost of R$ 5.80 per kilo, depending on the
purchase negotiation conditions of each retailer.
The intensive advertising campaign marks the arrival of the CHESTER(R) BRAND POULTRY in supermarketS
because of the festivities, period that concentrates 95% of its s