This study aims to review the healthcare marketing mix and patient satisfaction in clinics. The findings indicate that the healthcare marketing mix 7Ps in clinics7Ps comprises people, product services , process, physical evidence, price, place, and process. The proposed theoretical framework is shown the relationship between the service marketing mix in clinics and patient satisfaction. Managers may adopt the 7Ps of this review article to achieve patient satisfaction and intended performance levels. The researcher recommended further study to clarify the relationship in this sector. Supaprawat Siripipatthanakul | Pattanapong Chana "Service Marketing Mix (7Ps) and Patient Satisfaction in Clinics: A Review Article" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd43944.pdf Paper URL: https://www.ijtsrd.com/management/marketing/43944/service-marketing-mix-7ps-and-patient-satisfaction-in-clinics-a-review-article/supaprawat-siripipatthanakul
International Journal of Trend in Scientific Research and Development (IJTSRD)
Volume 5 Issue 5, July-August 2021 Available Online: www.ijtsrd.com e-ISSN: 2456 – 6470
@ IJTSRD | Unique Paper ID – IJTSRD43944 | Volume – 5 | Issue – 5 | Jul-Aug 2021
Page 842
Service Marketing Mix (7Ps) and
Patient Satisfaction in Clinics: A Review Article
Supaprawat Siripipatthanakul
1
, Pattanapong Chana
2
1AeM Center, Singapore
2Unitar International University, Malaysia
ABSTRACT
This study aims to review the healthcare marketing mix and patient
satisfaction in clinics. The findings indicate that the healthcare
marketing mix (7Ps) in clinics7Ps comprises people, product
(services), process, physical evidence, price, place, and process. The
proposed theoretical framework is shown the relationship between
the service marketing mix in clinics and patient satisfaction.
Managers may adopt the 7Ps of this review article to achieve patient
satisfaction and intended performance levels. The researcher
recommended further study to clarify the relationship in this sector.
KEYWORDS: Healthcare Services, Marketing Mix, 7Ps, Clinics,
Patient satisfaction
How to cite this paper: Supaprawat
Siripipatthanakul | Pattanapong Chana
"Service Marketing Mix (7Ps) and
Patient Satisfaction
in
Clinics:
A
Review
Article"
Published
in
International Journal
of
Trend
in
Scientific Research
and Development
(ijtsrd), ISSN: 2456-6470, Volume-5 |
Issue-5, August 2021, pp.842-850, URL:
www.ijtsrd.com/papers/ijtsrd43944.pdf
Copyright © 2021 by author (s) and
International Journal of Trend in
Scientific Research
and Development
Journal. This is an
Open Access article distributed under
the terms of the Creative Commons
Attribution License (CC BY 4.0)
(http://creativecommons.org/licenses/by/4.0)
INTRODUCTION
The Healthcare context is a dynamic changing
industry. Healthcare services face the dual challenges
of being strong in both healthcare management and
expertise.