Internet Shopping in Taiwan and U.S.
By
Chia-Chi Liu, MA
Brian F. Blake, Ph.D.
Kim Neuendorf, Ph.D.
Professional Series
February, 2003
Cleveland State University
Brian F. Blake, Ph.D.
Senior Editor
Jacqueline Kirchner
Jillian Hughes
Co-Editor
Co-Editor
RESEARCH REPORTS IN CONSUMER BEHAVIOR
1
RESEARCH REPORTS IN CONSUMER BEHAVIOR
EDITORIAL DIRECTOR: DR. BRIAN BLAKE
Dr. Brian Blake has a wide variety of academic and professional experiences.
His early career... academically, rising from Assistant Professor to tenured Professor at Purdue University, his
extensive published research spanned the realms of psychology (especially consumer, social, and cross-cultural),
marketing, regional science, sociology, community development, applied economics, and even forestry.
Professionally, he was a consultant to the U.S. State Department and to the USDA, as well as to private firms.
Later on...on the professional front, he co-founded a marketing research firm, Tactical Decisions Group, and turned
it into a million dollar organization. After merging it with another firm to form Triad Research Group, it was one
of the largest market research organizations based in Ohio. His clients ranged from large national firms (e.g.,
Merck and Co., Dupont, Land o’ Lakes) to locally based organizations (e.g., MetroHealth System, American
Greetings, Progressive Insurance, Liggett Stachower Advertising). On the academic side, he moved to Cleveland
State University and co-founded the Consumer-Industrial Research Program (CIRP). Some of Cleveland’s best and
brightest young marketing research professionals are CIRP graduates.
In the last few years...academically, he is actively focusing upon establishing CIRP as a center for cutting edge
consumer research. Professionally, he is market research consultant for a variety of clients.
CO EDITOR (2002): JILLIAN HUGHES
Currently a CIRP gradua