Kava Root Extract Market - Global Industry Analysis and Forecast 2025
Kava is herbal plant native to Polynesia, Macronesia and Micronesia of the South Pacific
area. Kava root and kava root extracts are used as medicine and ceremonial drink in Oceania.
Kava root extracts have multiple health benefits, also it can be hazardous to health in certain
conditions. Kava drink is prepared by using grinding, pounding or grating methods then
soaking the pulp in cold water or coconut milk. Kava root extract is available in powdered,
capsule, tablet, liquid forms. Kava root extract is commonly used in Europe as a remedy for
anxiety. Kava root extract is mainly used in pharmacology, toxicology and human clinical
studies. It is also used in treating skin diseases, urinary tract diseases, to promote wound
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Market Segmentation: Kava Root Extract
The kava root extract market is segmented on the basis of application in food and beverage
industry, cosmetic industry and pharmaceutical industry. In food and beverage industry, kava
root extract can be used to prepare non-alcoholic beverages such as kava tea. In cosmetic
industry, kava root extract is used as a skin conditioning agent in the form of lotions, hair
dyes, moisturizer, shampoo etc. In pharmaceutical industry, kava root extract is used in
preparing drugs for antianxiety and as a dietary supplements.
The kava root extract market is segmented on the basis of nature as organic and conventional.
Increasing awareness of use of organic products in daily consumption is expected to drive the
organic kava root extract segment during the forecast period. Use of organic kava root extract
powder in medicines and cosmetics is also expected to fuel market growth of kava root
extract in the near future.
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