Feb. 19 - March 4,2007
Volume 13, No. 5 •
Local company on a roll with new cigar brand
Dave Brown, CEO of Coastal Cigars, shows off
his Charleston cigar, the Carlos Villa.
BY KATHLEEN DAYTON
Consumers can drink a variety of things
that are made in the Lowcounrty, including
vodka, tea and muscadine wine.
Joining them now is a Charleston label
you can smoke: the Carlos Villa cigar.
Coastal Cigars, headquartered in West
Ashley, has trademarked the name and band
for the house-blend cigar it will start distrib-
uting in March. Carlos Villa is Spanish for
"The idea for a brand grew organically
from customer requests," said Dave Brown,
chief executive officer of Coastal Cigars.
The company uses its house blend at
cigar-rolling events that often are held in
conjunction with local festivals, golf tourna-
ments and other special events, he said.
"People would light up the cigar and five
minutes later would come back and say,
'That's a great cigar. Where can I get more
of them?'" Brown said.
The company's master roller, Stoney
Chaffin, is using Dominican tobaccos for the
cigars' filler and binder, with Honduran
"It's extremely flavorful, but still mild,"
Brown said. "For the people that we
work with, which is the hospitality and
food and wine industries, it's definitely a
unique offering and we really would like it
to grow. I think it has the opportunity to
grow into a national or international
food and beverage
director at Kiawah Island Golf Resort,
booked Coastal Cigars for a cigar-rolling
event during the Friendship Cup.
"It's really a great added amenity for
us that we can sell to our guests," Young
Smoking bans in bars and restaurants
municipalities won't have an impact on
his business, Brown said.
"Because of the smoking ban, the
diehard cigar smoker