A Guide to Copywriting
to Promote Your
Business
This Special Report brought to you by:
Gregory Burrus
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Table of Contents
1 What is Copywriting & Why Is It So Important? ............................................. 3
2 The Basics of Copywriting: Important Terminology ........................................ 4
2.1 Target Market: .................................................................................................. 4
2.2 USP: .................................................................................................................. 8
2.3
Features: ......................................................................................................... 10
2.4 Benefits: .......................................................................................................... 11
2.5 Bullets ............................................................................................................. 12
2.6 Headlines: ....................................................................................................... 14
2.7
Subheadlines: .................................................................................................. 16
2.8 Testimonials .................................................................................................... 17
2.9 Call-to-action: .................................................................................................. 20
2.10
Offer ............................................................................................................ 21
3 Tips for Writing Great Copy ......................................................................... 23
3.1
Speak to Your Audience .................................................................................. 23
3.2 Avoid Excessive Adjectives .............................................................................. 24
3.3 Be Specific ..................................