Andrew Rosen Joins Bank of the West as Chief
March 19, 2010 04:44 PM Eastern Daylight Time
SAN FRANCISCO--(EON: Enhanced Online News)--Andrew Rosen has joined Bank of the West as the
company’s Chief Marketing Officer. In this role, Rosen leads the branding, marketing and advertising efforts for the
$60 billion-asset bank.
Rosen has more than 20 years of experience in banking, management and marketing. Prior to joining Bank of the
West, he served as Chief Marketing Officer at Central Pacific Bank in Hawaii.
“Andrew Rosen understands service-oriented brands. His deep financial services experience and track record for
driving results make him an ideal addition to our team,” said Michael Shepherd, Chairman and CEO of Bank of the
Rosen has held the Chief Marketing Officer role at Regions Financial, in Birmingham, as well as senior marketing
roles at Washington Mutual, in Seattle, and Fifth Third Bank, in Cincinnati.
“The depth of Bank of the West’s capabilities and its strong reputation for providing outstanding service create a
wonderful opportunity for continued growth,” Rosen said.
Bank of the West was ranked the "Highest in Customer Satisfaction among Retail Banks in the West Two Years in a
Row" by J.D. Power and Associates in 2008 and 2009.*
Rosen received a Masters in Public Policy from Harvard University’s John F. Kennedy School of Government in
Cambridge, Mass., and an undergraduate degree from the University of California, Berkeley.
*Bank of the West received the highest numerical score among retail banks in the West (CA, OR, WA) region in the
proprietary J.D. Power and Associates 2008-2009 Retail Banking Satisfaction StudiesSM. 2009 Study based on a
total of 28,570 responses measuring nine providers and measures opinions of consumers with their primary banking
provider. Proprietary study results are based on experiences and perceptions of consumers surveyed in January
2009. Your experiences may vary. Visit jdpower.com.
About Bank of the West