Holly Campbell, Public Relations
Mike Saviage, Investor Relations
Kristi Knight, Public Relations
Mike Look, Investor Relations
FOR IMMEDIATE RELEASE
Adobe to Acquire Omniture
Combined Company Will Deliver Comprehensive Solutions for Creation, Delivery and Optimization of
Content and Applications
SAN JOSE, Calif. and OREM, Utah — Sept. 15, 2009 — Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc.
(Nasdaq:OMTR) today announced the two companies have entered into a definitive agreement for Adobe to acquire
Omniture in a transaction valued at approximately $1.8 billion on a fully diluted equity-value basis. Under the terms of
the agreement, Adobe will commence a tender offer to acquire all of the outstanding common stock of Omniture for
$21.50 per share in cash.
Adobe’s acquisition of Omniture furthers its mission to revolutionize the way the world engages with ideas and
information. By combining Adobe’s content creation tools and ubiquitous clients with Omniture’s Web analytics,
measurement and optimization technologies, Adobe will be well positioned to deliver solutions that can transform the
future of engaging experiences and e-commerce across all digital content, platforms and devices.
The combination of the two companies will increase the value Adobe delivers to customers. For designers, developers
and online marketers, an integrated workflow — with optimization capabilities embedded in the creation tools — will
streamline the creation and delivery of relevant content and applications. This optimization will enable advertisers,
advertising agencies, publishers and e-tailers to achieve greater ROI from their digital media investments and improve
their end users’ experiences.
“Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their