DOS AND DON’TS OF USAGE OF STOCK FOOTAGES
Stock footages provide high-quality videos that have been already made to be suitable for a
vast number of themes. Finding the type of clip that is suitable for the kind of video you want to
make, molding it, and fit into the project saves time and money. However, if some careful
considerations are not taken into account, it might ruin the great work done. There are some
dos and don’ts to be taken into account to make stock footages work wonders for you.
Following is the list:
1. Explore the chosen library
Many resources for stock footages are pain and lack of planning may exceed the budget of the
whole project. So, explore what kind of footages are available and find the clips that you might
need. If you need help, there are stock forums where experienced users will help you. In
addition, determine which footages will be useful in transition between scenes. Conduct a
cursory search to determine what is available and what fits.
2. Do contextual test
The way stock shots are matched is important in a great video. It provides contextual meaning.
If you want the stock shot to just fit in or you need a contrast to introducing another scene,
there needs to be clarity. To gain that clarity, perform the contextual test. A watermarked
preview will enable to determine if everything fits well.
3. Determine the role of stock footage
Determine what role the stock footage will play. Is it an establishing shot or wide open shot?
Stock footages can take you to places that do not even exist. Explore what is beyond the green
screen. Stock can appear in reflections, through windows, or on tablets and phone which are on
4. Make sure nothing is outdated or will be outdated soon
While making a video, ensure the footage will not be outdated quickly or already outdated. It
will lose the relevancy and the video will lose its credibility. If people are using iPhone 4 in 2018,
it will look odd.
1. Don’t select the shot that looks like a poster of a fi