Discover Financial Services Announces
International Alliance with Serbia’s DinaCard
Agreement Will Boost Transaction Volume on the Discover, Diners Club International® and PULSE
July 08, 2010 09:03 AM Eastern Daylight Time
RIVERWOODS, Ill.--(EON: Enhanced Online News)--Discover Financial Services today announced an agreement
with DinaCard, the Serbian payment network, which will allow DinaCard cardholders to use the Discover, Diners
Club International and PULSE networks for international purchases and cash access outside of Serbia by the end of
Another example of Discover’s commitment to growing its global network, this alliance will result in increased
transaction volume on the company’s payment networks. DinaCard cardholders will have global access to credit and
cash withdrawals, with local volume remaining on the DinaCard network.
“This agreement, made possible in partnership with our Diners Club® Belgrade franchise, aligns with Discover’s
strategy to expand globally by forming alliances with other payment networks,” said Rajive Chada, President of
Diners Club International, a subsidiary of Discover. “All parties clearly will benefit – Discover, Diners Club
International and PULSE will see increased volume on their global networks, while DinaCard cardholders will be
able to pay and withdraw cash globally for the first time.”
Founded in 2003, DinaCard is the system of national payment cards operated by the National Payment Card
Center, a division of the National Bank of Serbia, Serbia’s central bank. With 27local issuing banks and 2.5 million
cards, it is the largest acquiring network in the country, owning 30% market share.
The recent lift on Serbia’s international travel restrictions will allow DinaCard cardholders to use their cards around
the world. Cards will be replaced on a renewal basis by participating issuing banks, with the Discover, Diners Club
International and PULSE identifiers placed on the reverse side.
This alliance marks another milestone for