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BUSINESS AT THE SPEED OF THOUGHT
by
bill Gates
ALSO By BILL GATES
The Road Ahead
BUSINESS AT THE SPEED OF THOUGHT:
USING A DIGITAL NERVOUS SYSTEM
BILL GATES
WITH COLLINs HEMINGWAY 0
VMNER BOOKS
A Time Warner Company To my wife, Melinda, and my daughter, Jennifer
Many of the product names referred to herein are trademarks or
registered trademarks of their respective owners.
Copyright (D 1999 by William H. Gates, III All rights reserved.
Warner Books, Inc, 1271 Avenue of the Americas, New York, NY 10020
Visit our Web site at www.warnerbooks.com
0 A Time Warner Company
Printed in the United States of America
First Printing: March 1999
10 9 8 7 6 5 4 3 2 1
ISBN: 0-446-52568-5
LC: 99-60040
Text design by Stanley S. Drate lFolio Graphics Co Inc Except as
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indicated, artwork is by Gary Carter, Mary Feil-jacobs, Kevin
Feldhausen, Michael Moore, and Steve Winard.
ACKNOWLEDGMENTS
I first want to thank my collaborator, Collins Hemingway, for his help
in synthesizing and developing the material in this book and for his
overall management of this project.
I want to thank four CEOs who read a late draft of the manuscript and
offered valuable thoughts on how to make it more meaningful for
business leaders: Paul O'Neill, Alcoa; Ivan Seidenberg, Bell Atlantic;
Tony Nicely, GEICO Insurance; and Ralph Larsen, Johnson & Johnson.
Details on the use of technology by business and public agencies came
from worldwide travel and research by Collins and by Jane Glasser.
Barbara Leavitt, Evelyn Vasen,and Ken Linarelli researched one or more
chapters. The book gained from the careful editing of Erin O'Connor
during manuscript development. Anne Schott served as combination
research as