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2008-2009 Annual Report on China's Online
Game Market
Report Information
Author: Internet Industry Research Center of CCID Consulting Co., Ltd.
Price: USD2,000 for hardcopy version and USD2,400 for digital version
Research fields: online game, MMORPG, leisure online game
Enterprises involved: Sdo, NetEase, Ninetown, Giant, Kingsoft, Netdragon, Perfect
World, Sohu, etc.
Report Highlights
As a whole, although appearing no highlights in capital market in 2008, China’s online
game market achieves rapid growth. Facing the impact of global economic crisis, China’s
online game market can go upstream and meet new opportunities, which show the
development potential of online game market.
Firstly, China’s online game market keeps a growth rate of nearly 50%. Moreover,
increasing penetrating rates of broadband and online game subscribers improve the
development foundation of China’s online game market. Secondly, game products turn
from single MMORPG to leisure game, FPS game, web game, and other types, which
provide more choice to game players and develop “blue sea” in online game market.
Thirdly, profit mode of online game trends to approach equilibrium. More and more game
operators select rational profit mode basing on game features and players’ demand.
Fourthly, the development of derivatives markets promotes the development of online
game market. Virtual product trading market and embedded advertisement markets develop
industrial ecological system of online game market.
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On the other hand, China’s online game market faces new challenges. Firstly, major
segmenting market, MMORPG, is getting more competitive, which brings more risks to
game operators. For example, Giant and Netdragon are facing a situation of dropping
performance. Secondly, lack of qualified personnel has become increasingly prominent,
which leads to blind competition among game enterprises. Finally, tax policy to virtual
product trading has been a common question to both government and enterprise.
In the face of changes and challenges of competition a